Actually l really do not have an idea about anything regard to Marketing field. l just received an assignment to explain ajob function of Marketing Executive for computer and laptop manufacturing company. But l really blank... Please help me

What company is this for and how big is the company? An executive marketing position could mean a lot of different things depending on company size.

Typical work activities
The work of a marketing executive is usually very varied. Tasks typically involve:

•liaising & building relationships with a range of stakeholders, e.g. customers, suppliers & colleagues;
•developing advertising opportunities, which can involve placing adverts in national, regional & specialist publications or on the radio (depending on the organisation & the campaign);
•maintaining & building contacts with the media;
•writing & distributing press releases;
•preparing photo shoots;
•managing the production of marketing materials, including leaflets, posters & flyers - this can involve writing & proofreading copy & liaising with designers & printers;
•arranging for the effective distribution of marketing materials;
•maintaining & updating mailing databases;
•organising & attending events & exhibitions;
•securing sponsorship to assist with the publicity & funding of marketing projects;
•carrying out market research & customer surveys to assess demand, brand positioning & awareness;
•evaluating marketing campaigns;
•monitoring competitor activity;
•analysing pricing positions;
•contributing to & developing long-term marketing plans & strategies;
•assisting in the delivery of approved strategies;
•managing budgets;
•supporting the marketing manager & other colleagues.


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